After several years of making websites, only now have I realized that you can just define your own HTML elements. Like, HTML tags. You can just roll your own. There are no special keywords necessary. You just do it.1 Here:

<!DOCTYPE html>
<html>
  <head>
    <style>
      your-very-own-element[something="burger"] {
        display: block;
        font-size: 36px;
      }
    </style>
  </head>
  <body>
    <your-very-own-element something="burger">
      burgerburgerbugerbugerrbugrebu
    </your-very-own-element>
  </body>
</html>

You can just do it. You don’t need to use a bunch of inscrutable classes with div and span for everything. You can just make a new element with a descriptive name and then style it. Attributes, too.2 Crazy. You can even do it with JavaScript:

The rest of this post, contemptible invasive species it is, found its way into a collection of otherwise-respectable work in Volume 0, Issue 3 of unpressed). Might as well at least go read the other stuff before it goes extinct, eh?

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